Benoît Désveaux is cofounder, Managing Director and one of the three
members of the Management Board of Hopscotch Groupe.
He is keen to offer his expertise in innovative communications and his sense
for strategic commitment at the service of his clients.
In 1986, Benoît founded Délires alongside his brother Gilbert Désveaux and
Frédéric Bedin. The agency had the flair to combine event organization with
PR campaigns and later the digital. The agency merged with Promo 2000
and changed its name to Le Public Système in 1993, and then to
HOPSCOTCH in 2015, the group today invents the PR and community
Benoît is engaged in projects of general interest that he develops with
enthusiasm within the group such as La Semaine du Goût,
Revolution@Work and Solutions Cop21 in 2015, he initiated among others.
He has long strived for the adaptation of communications to the challenges
of sustainable development. He is the administrator of ACIDD (Association
for Sustainable Development Communication and Information). He is also
the founder of a working group gathering seven professional associations
from events and eco events businesses, and at the origin of a charter as well
as an eco-event guide.
Thanks to Benoît’s impetus, HOPSCOTCH Groupe is one of the rare large
French companies who won the demanding ISO 20121 certification for
Benoît is also Vice President of the PR Union Syntec Conseil. He campaigns
today for the recognition of the reputation value of companies as well as the
strategic importance of the alignment between words and actions, best
practices, commitments and environment friendliness.
Following his engineering studies at EFREI, Benoit has cultivated his taste for
solid methods to evolve in complexity.
Benoit draws inspiration from architecture, contemporary dance, sailing and