Secretary General, Diane Leray Lemoine maintains, refines and develops
ties between the Management, the administrative financial teams and the
group agencies. Her scope of action covers office management, financial
control and accounts.
Diane graduated from Inserp Communications School in 1996 and started
her career with Edelman France. Right from the start, she was intrigued by
how the Internet was about to change things in the world of PR. In 1997 she
had a hand in creating Edelman Interactive France, an online PR and
marketing department, which was re-named heaven in 2001.
The following year, Diane and her two associates bought out their Edelman
counterparts, and as an independent company, heaven very quickly
asserted itself as a “next generation” agency. Diane’s main role was
designing new web tools for crisis communication, in particular for Absolut,
Ratp (Parisian Transport) and Nissan. However, about half way through the
2000s, she decided to change her role and, although she remained at
heaven: she now dedicates herself to its human, administrative, financial
and legal management.
Diane loves a challenge and so she accepted a more senior position in
2016, and became part of Hopscotch Group’s management team - heaven
had joined us seven years earlier - helping to create an increasingly more
When she isn’t working, Diane dedicates herself to her family, visits the most
beautiful factories near her holiday spots, and still finds a little time to
volunteer as a Scout and Guide leader.