Hopscotch provides its expertise for the elderly with Petits-fils, a specialist in home help - Hopscotch Groupe
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Hopscotch provides its expertise for the elderly with Petits-fils, a specialist in home help

Paris, 26 February 2019

Petits-fils, the national network specialising in the care of elderly people with loss of autonomy, chose Hopscotch, the leading agency in public relations, events, digital and social web, to develop and deploy a PR strategy to support the brand's strong potential in France. 

The national network, Petits-fils, is dedicated to the care of elderly people who are losing their independence, by offering a suitable, tailor-made service: help getting around, help with meals, support, home help. With a network of 68 branches, Petits-fils achieved a growth rate of 72% in business volume in 2018 and created 920 jobs.
 
“The company is experiencing is going through an exponential growth phase in a very fast-growing market. With a virtuous model that benefits customers, employees and the company, Petits-fils has very strong arguments that we want to present to all our target audiences with Hopscotch,” explains Pierre Gauthey, co-founder of Petits-fils.
 
Hopscotch’s mission is to design and deploy a media strategy aimed at promoting Petits-fils by showcasing its high-quality services, its highly invested franchisee network, job creation and finally its innovative entrepreneurial spirit.
 
“We are very proud to be supporting the growth of Petits-fils. By creating lasting and useful relationships with the company’s key audiences – its carers, franchise candidates, customers as well as silver economy players – we are helping to develop the relationship capital and value of the Petits-fils brand,” adds Nathalie Bernard, managing director of Hopscotch.