Lidl shows its attachment to partner producers with Hopscotch for the SIA 2019 - Hopscotch Groupe
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Lidl shows its attachment to partner producers with Hopscotch for the SIA 2019

Paris, 22 February 2019

Hopscotch, for the 4th time, is supporting the major retail brand Lidl with its participation in the 2019 International Agricultural Show, which is being held in Paris from 23 February to 3 March. This is an opportunity for this distributor to remind consumers of the brand's commitments and in particular the sincerity of its relations with the farming world.

For the 4th time, the supermarket chain put its trust in Hopscotch, which is helping it to set up an impressive communication system and develop its stand. A communication campaign embodied by partner producers, presenting 6 portraits of producers showcasing the strong and lasting relationships between them and the brand.
 
So, Hopscotch's teams developed a poster campaign that is visible near the Porte de Versailles metro station, on social networks and in supermarkets (shopping cart poster, flyer).

Available as several different visuals, this campaign naturally highlights the different portraits of producers in their working environment. They are not in any way fancy, and through images and words, demonstrate the authenticity of producers, their products and partnerships. 
 
Hopscotch has also designed a 320-m² stand for Lidl, encouraging interaction between the brand, producers and its consumers. The producers who were showcased in the campaign and who came from all over France to present their products will be at the Lidl stand to talk to visitors.

We are delighted to be accompanying Lidl for the 4th time at this unmissable event, the International Agricultural Show. The mechanism we have put in place will enable Lidl to promote its attachment to partner producers,” says Carla de Oliveira, deputy managing director of Hopscotch.