Hopscotch is strengthening its offer in influence and Gen Z content creators by acquiring a stake in the AD CREW agency.

AD CREW specializes in influencer marketing, and acquiring a stake underpins the policy of active growth and diversification.

The AD CREW agency was founded in 2017 following a meeting between two female entrepreneurs, Jessica Cohen Bouaziz and Maud Lejeune.

The agency has rapidly become a benchmark in influencer marketing for brands, and specializes in implementing digital PR strategies and influencer strategies on social media.

AD CREW has a unique address book with a network of almost 15,000 influencers across 10 countries. The agency has also formed an exclusive partnership with 34 content creators on YouTube, Instagram, and TikTok.

Since its inception, AD CREW has specialized in influencer marketing and digital communications, with the aim of helping brands to develop their communications and turnover through targeted strategic digital campaigns, particularly among younger generations.

Right from the outset, the agency has championed responsible influence and promoted the values of inclusivity, environmental responsibility, and diversity. In addition, they work exclusively with creators who have obtained the Certificat de l’Influence Responsable (Responsible Influence Certificate] issued by ARPP [French Professional Advertising Regulator).

This acquisition of a 49% stake, with an option on the majority, will enable Hopscotch Groupe to strengthen its influencer marketing offer. This offer is supported both by the heaven agency, who has been a pioneer in social media and influence in France for over 20 years, and also the Hopscotch Groupe’s PR agencies.

By joining forces with these market leaders, AD CREW aims to accelerate its local and international development, in particular by creating commercial synergies with the group’s other entities.

“We are delighted to be joining Hopscotch and its expert teams to speed up our development, particularly on an international level. We firmly believe that the potential synergies with all Hopscotch Groupe’s businesses and the quality of our discussions make this merger the right move,” say Maud Lejeune and Jessica Bouaziz, founders of AD CREW.

“We have always been committed to welcoming the best talent, whether male or female entrepreneurs, to develop our clients’ relational capital. We are therefore continuing to bolster our influencer marketing offering, particularly among younger audiences, who are very receptive to content creators,” says Frédéric Bedin, Chair of the Board of Directors of Hopscotch Groupe.