As a designer of relational ecosystems, Hopscotch designs and deploys content to foster relationships within alliance communities; and promotes commitment by prioritising experience, a vector of emotion and a factor for engendering support. Charles-Antoine reasserted this stance upon joining the Hopscotch management team.

A specialist in PR issues for lifestyle and consumer brands, Charles-Antoine is strengthening Hopscotch’s brand marketing expertise. With 20 years of experience, Charles-Antoine has worked in leading agencies such as i&e – Burson, Omnicom, Ogilvy, Weber Shandwick and Le Public Système. “We share the same vision of PR as Charles-Antoine: efficient and measurable for the image and business. But also a discipline that generates links, experiences and emotions, enabling our customers to increase their relational capital,” declares Nathalie Bernard, managing director. Charles-Antoine will focus in particular on increasing the links between the different Hopscotch businesses to build more creative, engaging and impactful programmes. He will be in charge of marketing the Hopscotch PR offer.