Alexandre Cadet has over 13 years of experience in the world of sport in strategic and commercial development for rights holders and advertisers in brand activation. He works closely with Valérie Bonnement, deputy executive director, and Christophe Chenut, president of the supervisory board and great specialist in the sporting ecosystem.

His mission will be to pilot the entire development of the sporting expertise within the Hopscotch group, and the development of the new client portfolio.

Before joining the Hopscotch group, Alexandre Cadet was sales director France at Nielsen Sports & Entertainment for 1 year, and director of development for 3 years at MKTG (Dentsu Aegis Network group) in charge of developing all sport marketing sales activities, advice and activation.
Alexandre also works at MBA ISG specialising in eSPORT and SPORT BUSINESS which he created in 2017 with the IONIS group.

Hopscotch has always been present in the world of sport. From the organisation of Club France at the London Olympics for Skoda, via 20 years at the Stade de France, Hopscotch provides its expertise in RP – event – digital – shopper experience for brands or sporting organisations such as brands that wish to pre-empt the values of sport.