Laura Crompton will head up Hopscotch USA in Los Angeles as Business Director. This consolidates our West Coast offer, complementing our North American offices in New York, Montreal, and Toronto.

Hopscotch USA offers 360° communication services throughout the Americas, from brand launches to campaign execution, including press relations, reputation management, and events. It rounds off our North American offers of Hopscotch Sopexa’s offices in New York, Montreal, and Toronto, and extends the group’s Pan-American and global capabilities.

Laura worked at Hopscotch Europe from 2012 to 2016, and then joined Hopscotch Groupe in December 2021 as Commercial Director of Hopscotch Sopexa London. She brings over 16 years’ experience in international communications and business management to this role. She began her career in Los Angeles before founding a company in Mexico, and recently headed up the Retail & Consumer Tech division of W Communications and the Frank agency’s Manchester office. As head of the Los Angeles agency, Laura Crompton will report to Patrick Frison-Roche, Managing Director of Hopscotch Europe, based in Dublin.

36 Offices Worldwide, With Hubs in Dublin and Casablanca.

“Demand from American clients and prospects has grown steadily in recent years,” says Frédéric Bedin, co-founder and Chair of the Board of Directors of Hopscotch Groupe. “With Hopscotch Sopexa, we have already built-up solid areas of expertise in New York and Montreal, particularly in the area of Food & Beverage marketing. Strengthening our presence on the West Coast to offer our Global PR service was the next logical step.”

Hopscotch USA is not only developing a portfolio of American clients, but also works closely with the group’s hubs in Dublin and Casablanca to provide operational resources in the United States for international clients and prospects, and to find business opportunities for the 36 Hopscotch Groupe offices around the world.

“I’m delighted to be taking on this new challenge as part of the Hopscotch family,” says Laura Crompton. “Hopscotch has become one of the only truly international non-U.S. PR groups in the world and can pool extraordinary resources from both sides of the Atlantic and Pacific Oceans, providing a unique offering for U.S.-based clients or those looking to communicate in the U.S.”