The multi-market retainer, led by the Hopscotch USA team in Los Angeles, will cover PR for US, Mexico and Brazil, building on a successful collaboration in Europe . 

After several years working together in Europe, Hogan Assessments has appointed Hopscotch USA to deliver multi-market, multilingual PR support in the Americas.  

Hopscotch USA’s team, which comprises bilingual English, Spanish, and Brazilian Portuguese speakers based out of the US, will work with Tulsa-based Hogan Assessments to share insights, trends, and best practice from the world of HR and personality assessments with media in the US, Mexico, and Brazil.  

The international leader in personality insights, Hogan Assessments produces valid, reliable personality assessments grounded in decades’ worth of research. More than 75% of the Fortune 500 use Hogan’s talent acquisition and development solutions to hire the right people without bias, boost productivity, reduce turnover, and promote diversity and inclusion.   

Hogan’s decision to expand external comms to the Americas comes on the back of a five-year successful relationship with the agency’s European counterpart, Hopscotch Europe, covering the UK, France, Germany, Benelux, Italy, and Switzerland.  

Blake Loepp, PR Manager, Hogan Assessments, commented: “Against a backdrop of ever-increasing globalization, we see a blend of personality traits that are geographically agnostic alongside cultural norms that can be quite specific. HOPSCOTCH’s expertise in multimarket communications allows us to identify global trends and then localize them to different markets, embracing universal truths with a local flavor.”  

Laura Crompton, Business Director of Hopscotch USA, added: “Having spent most of my career in multicultural communications, and with several team members fluent in languages other than English – myself included – we’re delighted to have the opportunity to spread our wings and leverage our skillset into the Americas. Already the team has started to secure results for Hogan across our three markets and we’re excited to build on this in the coming weeks and months. We’re honored that Hogan has entrusted us with this multimarket campaign, having experienced first-hand how successful this has been for them in Europe.”  

Hogan Assessments joins Hopscotch USA’s growing roster of retained clients across B2B and B2C tech, hospitality, and travel and entertainment, which include Nvidia, On Location, Wamba Technologies, and Ingenico.