The national network, Petits-fils, is dedicated to the care of elderly people who are losing their independence, by offering a suitable, tailor-made service: help getting around, help with meals, support, home help. With a network of 68 branches, Petits-fils achieved a growth rate of 72% in business volume in 2018 and created 920 jobs.
 
“The company is experiencing is going through an exponential growth phase in a very fast-growing market. With a virtuous model that benefits customers, employees and the company, Petits-fils has very strong arguments that we want to present to all our target audiences with Hopscotch,” explains Pierre Gauthey, co-founder of Petits-fils.
 
Hopscotch’s mission is to design and deploy a media strategy aimed at promoting Petits-fils by showcasing its high-quality services, its highly invested franchisee network, job creation and finally its innovative entrepreneurial spirit.
 
“We are very proud to be supporting the growth of Petits-fils. By creating lasting and useful relationships with the company’s key audiences – its carers, franchise candidates, customers as well as silver economy players – we are helping to develop the relationship capital and value of the Petits-fils brand,” adds Nathalie Bernard, managing director of Hopscotch.