Hopscotch Sopexa created a 360° integrated campaign to promote Mexican avocados in Canada during a key period of the year.

The large-scale package used was:

• Giant poster campaign in the Metro in Toronto and Montreal
• Advertising banners on the Uber app
• TV integration on Salut Bonjour
• Promotional banners in grocery shops in Quebec and Ontario
• Launch of a new TikTok account – @avocatsfrommexico.ca
• Influencer partnership with tennis player Leylah Fernandez

In all, this campaign has seduced millions of foodies looking for inspiration, as well as novices in search of new flavors.