From June 26 to July 7, 2023, in Gothenburg, Sweden, Hopscotch.mov organized a 360° discovery experience for Zeekr’s new models the Zeekr X and Zeekr 001, for the brand’s first ever European event!

The event consisted in revealing the two new models and taking the Zeekr 001 for a test drive! Hopscotch.mov took care of the scenography design, welcoming European journalists, and creating social media content.

In total there were 215 pieces of press coverage with 9.7 million views, and a whopping AVE (Advertising Value Equivalency) of €7.28 million.