To mark World Multiple Sclerosis Day, Sagarmatha came up with THE special event for Sanofi to bring together all those involved in the fight against multiple sclerosis. The objective was also to raise awareness among the general public, support patients and their families, and to demonstrate the commitment of Sanofi, hospitals, associations, and healthcare professionals across France and local regions.

This package at a glance:

• Conferences to provide information and create opportunities for discussion between professionals, patients, and their families.
• Visual effects in the main squares of the host cities (Place Massena in Nice in 2022 and Place Kléber in Strasbourg in 2023) to engage and raise awareness among the general public.
• The project also welcomed Philippe Candeloro, the patron of the Union associative pour lutter contre la SEP (Union of Associations in the Fight Against M.S.), whose involvement beforehand and presence on the day contributed to the event’s success!

Ahead of the event, communication campaigns ran at local level to raise awareness of the day among the general public, with a tram decked out in the colors of the cause and the M.S. “ribbon” symbol on the chest of the Apollo statue in Nice.

The event reached over 500 people.