REINVENTING THE LANDMARK SHOW IN THE FRENCH LANDSCAPE AFTER A 4-YEAR ABSENCE

Le Mondial de l’Auto (The Paris Motor Show 2022), Europe’s only international motor show of the year, championed the cardinal role that cars will play in future mobility. This was achieved by repositioning the show to boost the future of cars and responding more closely to the needs of the market and manufacturers.

A shorter format (one week), more compact (three halls) and more experience-based (test drives, gaming entertainment & go-karting).

A digital content platform with a large audience.

A large stage with almost five hours of round table discussions per day.

A True Mainstream Success:

• 400,000 visitors
• A seven-day exhibition
• More than 3,000 accredited journalists
• More than 100 exhibitors and a highly profitable event with a high level of satisfaction
• 27 million impressions & views on Twitter, LinkedIn, Facebook, and YouTube
• 5.7 million coverage on Facebook & Instagram
• 17.7K new followers across Facebook, Instagram, Twitter, LinkedIn & YouTube