Since 2019, Hopscotch Europe has been working closely with Hogan Assessments to plan and execute a PR campaign that achieved widespread news coverage across 11 markets: Belgium, Denmark, France, Finland, Germany, Ireland, Norway, Sweden, Switzerland, The Netherlands, and the UK.

The challenge? To continue to consolidate and grow Hogan Assessments’ media visibility among business and HR publication to generate a constant flow of media coverage during the year, including Tier 1 coverage and leads.

To do so, Hopscotch Europe teams: analyze emerging media needs within HR and business publications to adjust Hopscotch’s PR offer accordingly​, aiming to generate more added value for our media targets; and analyze the public calendar across the markets to identify those events driving media interest and come up with newsjacking proposals.

In total, there were more than 200 pieces of coverage, and an audience of 220M spread across 11 markets.