As part of a public tender, Hopscotch was selected by Campus France to develop and implement a global communication campaign aimed at promoting its new strategy of attractiveness and its establishments and developing their renown in countries where they are not well known. 

The objective of the campaign is threefold: to maintain France’s position in French-speaking Africa, to develop the reputation of studies in France (and about France) in countries where they are little known and to attract those who consider France to be a possible destination for them to come and study.

The campaign will run from September 2019 to March 2020 in several phases, during the period of enrolment of students in higher education institutions.

Hopscotch has set up a team of Corporate and African continent experts to offer the group’s best skills to meet the expectations of Campus France. The originality of the mission lies in the request to co-construct Campus France. They want to bring together the various experts and foreign students, who are the main target audiences. “Co-constructing campaigns with our customers by capitalising on the complementarity of our expertise to establish strong and lasting relationships with their target audiences: this approach is perfectly in keeping with Hopscotch’s DNA,” according to Salina Haddour, managing director of Hopscotch Africa and Emmanuel Beaurepaire Partner, in charge of Public Affairs Hopscotch Corporate. “Hopscotch’s in-depth expertise will enable us to promote Campus France to the target audiences. We are delighted to start working with a bespoke team,” commented Florent Bonaventure, Campus France communication director.