Hopscotch, the communications consultancy group, and a major player in digital and social web, public relations, and events, has announced the launch of Hopscotch Blend. Hopscotch Blend is a new offer that provides its clients with a single point of entry and a global, cross-disciplinary vision to meet their mass-market communications challenges, drawing on the strength of the group’s collective resources and the diversity of its business expertise.

A Single-entry Point, a Real Driver for Your Campaigns

Hopscotch Blend is a single, clearly identified entry point, able to activate all areas of expertise (PR, social media, digital, events, etc.) to help companies and organizations respond to their consumer communication issues (product communication, brands, CSR, impact, etc.).

Its added value lies in knowing how to set up, manage, and lead a community of experts in designing multi-channel campaigns together, ensuring overall consistency across all its clients’ contact points.

In particular, Hopscotch Blend is working with GIFAS (French Aerospace Industries Association), for who it has launched L’Aéro Recrute, an image and recruitment campaign designed to meet the brand challenges facing the aeronautics and aerospace industry.

A Media-Neutral Approach to Choosing the Right Mix of Expertise

Hopscotch Blend leaves business silos behind to assure true neutrality when selecting the expertise to be activated and the design. It focuses on its clients’ communication challenges (image campaigns, product launches, employer branding, brand (re)positioning, public engagement, etc.) to identify, quantify and bring together the most relevant communication levers in a coordinated and coherent way.

From Diverse Expertise to the Perfect Blend

With the creation of Hopscotch Blend, Hopscotch Groupe is able to strengthen and structure its vision for communication, drawing on all the group’s expertise and know-how (PR, events, digital, influence, social media, marketing, etc.).

Hopscotch Blend is headed up by Patricia Sayarath, Associate Director of Hopscotch Groupe, who specializes in global communications strategy consultancy. She has 20 years’ experience of multi-channel campaigns and activations in a wide range of sectors.

“The key to memorable, impactful, and lasting communication is consistent storytelling across all communication channels. With Hopscotch Blend, we are adding meaning and value, and drawing on Hopscotch Groupe’s ability to design and create truly integrated, cross-expertise communication campaigns,” says Patricia Sayarath.

Hopscotch Blend is part of the strategy of Hopscotch Groupe, whose expertise helps to develop its clients’ relational capital, in France as well as internationally.

http://www.hopscotch-blend.com

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