Hopscotch Event strengthens its entertainment and consumer offer with the appointment of Loïc Cuesta as Associate Director. Loïc will head up the offer, which aims to connect its clients to their audiences’ passions using the right events strategy.

As Associate Director of Hopscotch Event, Loïc will be responsible for managing the events offer, which focuses wholly on entertainment and the general public.

The aim of this offer is to design and develop unique areas of expression to stimulate emotion in audiences, drawing on music, film, art, gaming, design, and all other forms of culture and technological innovation.

With this offer, Hopscotch Event is confirming its ambition to connect its clients to the passions of their audiences using the right events strategy. This was achieved previously with ambitious creative events such as the Red Bull Immersion evening or the Paris E-Sport Village for the League of Legend World Championships held on the forecourt of Hôtel de Ville in Paris.

Solid Experience in Entertainment

Loïc had previously worked for Hopscotch from 2013 to 2018, where he headed up Skoda’s events and sponsorship strategy as Consulting Director. Prior to this, he started out in the marketing departments at Red Bull and Quiksilver, and has solid experience in the events and entertainment sectors.

In 2013, Loïc founded the SaaS platform Ouibeat, specializing in creating of dynamic & interactive displays promoting user-generated content for events, retail networks, and websites.

He joined the MK2 group in 2019 as Managing Director of MK2+, Hopscotch Groupe’s advertising network and creative communications agency that connects brands with culture. He restructured the agency and created the Cinema Paradiso Louvre festival, produced immersive experiences and exhibitions, worked on the opening of the mk2 Hotel-Cinema, and launched new media such as the VoD platform mk2 Curiosity.

“I am delighted to be taking over the reins of this entertainment and consumer-focused offer. I firmly believe that culture, art, fashion, gaming, technology, and entertainment in the broadest sense have the power to connect people, stimulate creativity and make it easier to communicate messages. I am looking forward to working with our teams and clients to create immersive, memorable, and engaging experiences for everyone,” says Loïc Cuesta, Associate Director at Hopscotch Event.

The entertainment offering is part of the Hopscotch Groupe strategy, whose expertise helps to develop its clients’ relational capital, not just in France but also on a global scale.