Secretary General of Hopscotch Groupe
As Secretary General, Diane Leray-Lemoine maintains, refines, and strengthens the links between senior management, the administrative and financial teams, and Hopscotch agencies. Her sphere of activity ranges from general services to management control and accounts.
Diane graduated from ISERP Communications School in 1996 and began her career at Edelman France. From the outset she was fascinated by how the Internet was about to disrupt public relations. In 1997, she helped set up Edelman Interactive France, an online marketing and communications department, which rebranded as heaven in 2001. The following year, Diane and her two partners bought out Edelman and, as an independent company, heaven quickly established itself as a “next generation” agency. Diane then concentrated on designing new web tools for crisis communication, notably for Absolut, Ratp, and Nissan. However, about halfway through the 2000s, she decided to change her role and, although she remained at heaven, she dedicated herself to its human, administrative, financial, and legal management.
Diane loves a challenge: she accepted a more senior position in 2016 and became part of Hopscotch Groupe’s management team – heaven had joined seven years earlier – helping to create an increasingly more agile organization.
Outside of work, Diane adores spending time with her family. She enjoys visiting the most beautiful factories close to wherever she goes on holiday, and still finds a little time to volunteer as a Scouts and Guides leader.