Le Public Système PR recently supported the new automotive brand Lynk & Co with the opening of their new club in Düsseldorf, Germany.

This was the fourth club launched by the brand in Europe, where journalists and key opinion leaders from France attended alongside the German and European teams. In a complete break with traditional car dealerships, Lynk & Co clubs focus on the experience, offering the community the opportunity to participate and share, all in a warm, designer environment. The community come to enjoy a good coffee, discover a new local brand, and of course test drive the 01, the brand’s must-have hybrid crossover. If you happen to pass through Düsseldorf’s old town, the brand’s teams will give you a warm welcome at 13 Kasernenstraße! And some good news if you are French: the first club in France will open in the second half of 2023 😊