Historic Success for the Usine Extraordinaire !
Hopscotch mustered all its expertise to design, organise and promote the Usine Extraordinaire. This unique event, which took place from 22 to 25 November at the Grand Palais, brought together 40,500 visitors of all ages and from all walks of life: the general public, professionals and schools from all over France, who came to discover the reality of the factory of today and tomorrow: innovative, collaborative, inspiring and inclusive.
Carla De Oliveira, deputy managing director of HOPSCOTCH Event:
“The Usine Extraordinaire is the meeting of two worlds that have remained too far apart: the factory and the company. In other words, how to rebuild strong links through events”
Bruno Grandjean, president of the Foundation Usine Extraordinaire:
“The best reward is seeing the amazement in the eyes of children and teenagers when they glimpse the wonderful world of the factory that they discovered over the past few days. I think that we may have awoken a great deal of vocations. We won our bet: to win back people’s imagination and boost the image of factories. I am also very pleased that we have managed to unite around a hundred mid-caps, SMEs and large groups for this wonderful project – not forgetting some forty educational, associative and institutional partners. What was born today thanks to the cooperation between all these actors must be continued tomorrow in all areas”.
A look back at this 1st historical event.
▪️ 40,500 visitors, including 13,300 schoolchildren from 55 departments
Commitment of the officials
School pupils at the event
Mission accomplished! Some 13,300 secondary school pupils guided by 200 engineering school students discovered a large-scale factory and met technicians, engineers and workshop managers. Manufacturers at the Fondation Usine Extraordinaire announced their commitment to offer 4,100 high-quality “initiation courses” to students in the 2nd year of secondary school
More than 100 sponsors mobilised
Joined by more than 100 patrons, over 20 media and educational partners, 500 speakers, hundreds of lectures and events over 4 days, the Usine Extraordinaire brought together the lifeblood of French industry at the Grand Palais.
A real show