Hopscotch Europe’s aim for this campaign was to leverage Astanor’s portfolio of investments to raise its profile in key markets, and focus on the company’s brand-building to position it as a global leader in impact investing among stakeholders and thought leaders in the industry.​

This was achieved through proactive media outreach by positioning the unique selling points of Astanor: An impact investor that backs ambitious entrepreneurs with disruptive, scalable solutions that will create systemic change across the agrifood value chain, from soil to gut.

Since 2021, Hopscotch Europe has been working closely with Astanor to plan and execute a PR campaign that achieved widespread news coverage in the US, UK, France, and internationally, securing +1,585 clippings and 49 interviews.