Hopscotch Event worked for Société Générale during the Rugby World Cup of 2023, hosted in France, by creating the “Rugby Studio”, a mix between entertainment and hospitality.

The aim? To engage and unite the general public around their love and passion for rugby! The event brought fans together in 7 different zones in France: Paris, Nice, Marseille, Toulouse, Bordeaux, Nantes, and Lille.

Hopscotch’s idea? Though not everyone can play rugby, everyone can comment!

Hopscotch Event made available stands ranging from 30 to 90 square meters depending on the city and created “Rugby Studios” in which fans could enter a dubbing studio and comment the match in their own voice by putting themselves in the shoes of a sports commentator!

A triumphant success with, in total, more than 50,000 participants in these games, more than 20,000 shares on social media, and a satisfaction rate of 96%.

For more information on this event, please visit https://hopscotchevent.com/