Paris La Défense Arena x Le Public Système PR
On Sunday, March 12, 2023, Paris La Défense Arena, Europe’s largest indoor arena, once again proved its versatility by hosting a basketball match at the Betclic Elite summit between Nanterre 92 and LDLC ASVEL. It drew a crowd of over 16,000 people, setting a new French attendance record for basketball. Usually home to Racing 92 and host to the biggest concerts by French and international artists, @ParisLaDéfenseArena was transformed in the blink of an eye to host this French basketball clash! It took less than a week after the rugby match between Racing 92 and Stade Toulousain for this hybrid venue to make way for a basketball floor, providing the ideal setting for some memorable emotions. Le Public Système PR supports the Paris La Défense Arena teams by running media relations and e-influence and took the opportunity to invite content creators and journalists to share in the unique experience at this hotspot for sport and entertainment!