As South Africa’s public relations representative in Southern Europe, Hopscotch Interface Tourism organized a press trip with seven lifestyle and travel journalists.

With the reopening of the whole country to tourists and on the occasion of its the post-covid LiveAgain! campaign, Hopscotch Interface Tourism piloted a press trip with Tier 1 media from Spain, France, and Italy to South Africa!

The aim? Promote South Africa and encourage new visitors coming from Southern Europe. The main part of the trip took place in Cape Town where the journalists could wonder at the cultural and natural splendors, as well as the heritage of the region.

The press trip was a success with more than 15 articles published including direct mentions of South African tourism, obtaining more than 200 million unique monthly readers.