The Backstory of Grandmother’s Day

Hopscotch wishes a Happy Grandmother’s Day to all grandmothers! Do you know the history and origin of this holiday?

In 1987, Hopscotch, then known as Promo 2000, created a brand content campaign for the Café Grand’Mère brand to strengthen ties with our elders by capitalizing on the brand’s positive and generous image. This marked the birth of Grandmother’s Day, which is celebrated all around the world today!