Following a competition among PR agencies, Exotec, a global player in warehouse robotics, has chosen Hopscotch PR to support its growth among its ecosystem and in the media in France, Spain, and Italy. The agency’s objective will be to contribute to the evolution of the image of France’s leading industrial unicorn, with an imprint that further underlines the maturity acquired by Exotec, serving the development of its business with the world’s largest companies.

Thanks to its renowned Skypod® system of three-dimensional moving robots, Exotec rapidly climbed the ladder to become France’s first and only industrial unicorn in just six years. With its ambition to transform warehouse logistics, Exotec now supports major brands in retail, in e-commerce, and in manufacturing. Hopscotch PR’s mission is to promote the company to its audiences and support its growth and international development.

“Exotec, which will soon be celebrating its 10th anniversary, enjoys a high level of visibility in France, which we now need to nurture strategically to conquer new audiences. At the same time, we’re continuing to expand internationally, and were looking for a partner to support our growth in southern Europe. We’re delighted to be able to count on Hopscotch PR and its European hub to support us in these new challenges. We were won over by their ability to understand our challenges and propose creative formats to meet them”, explains Elodie Labenda, Western Europe Marketing Director at Exotec.

“We are particularly proud to accompany Exotec, a flagship of French industry, as it turns this new page in its history. From Paris, we’ll be coordinating a program of conquest that will be rolled out in Spain and Italy with the Hopscotch Europe teams. Coming from a French global PR group that has contributed to the sector’s development, we are in a position to provide the level of consultancy, business resources, and local relevance that Exotec expects. We will mobilize the best of Hopscotch internationally, as well as our expertise in strategic planning, digital marketing, and event production, with the shared ambition of serving Exotec’s business and attractiveness”, adds Cécile Granat, Managing Director of Hopscotch PR.