Hopscotch Sport is the leading independent communications group dedicated to entertainment and sportainment.

It combines three agencies with expertise in designing sports events, consultancy, and communication in sport and e-sport. These are Alizeum, UniTeam, Sport&Co.


Alizeum is a communications, events, and marketing consultancy. It lies right at the heart of the sporting ecosystem and is sustained by its values. As part of Hopscotch Sport, Alizeum uses its in-depth knowledge of the ecosystem, high-level athletes, and events expertise to support the agency’s clients in all areas of sport.

Alizeum was founded in 1995 by two sports enthusiasts, and now produces a number of proprietary events and operations, including the Étoiles du sport [Sports Stars] program. For over 20 years, this program has brought together French athletes of the past, present, and future at various key moments throughout the year, where they can pass on and share experiences, all in the name of high performance. From young athletes to top performers, they are all part of the Étoiles family and have one thing in common: the quest for victory.

Alizeum has close links with the sporting movement and, more specifically, the high-performance ecosystem, which it harnesses to drive the three-way relationship between athletes, companies, and organizations. They achieve this by using tailor-made programs, activation solutions, and content that reflects the societal role of sport.

Their clients include MGEN, Eaux Thermales Avene, and more.



UniTeam is a marketing, communications, and activation consultancy specializing in #sport and #e-sport.

UniTeam has over 20 years’ of experience in the sporting ecosystem, supporting rights holders, brands, and national federations. Today it covers the full range of sports marketing issues: tailor-made and turnkey events, digital solutions (social media, content creation, influence, paid media), livestream production (national competitions on Twitch), and naming activation. UniTeam has almost 20 employees with expertise in operational project management, client management, and strategy consulting.

Their clients include Ligue de Football Professionnel (French Professional Football League), Orange, Xbox, and more.


Sport&Co was founded in 2004 as a sponsorship agency for sports rights holders and a consultancy specializing in optimizing sports and cultural partnerships for advertisers.

As an advertising agency, Sport&Co works with a range of sports organizations both nationally (leagues, sports federations) and regionally (clubs), covering a wide variety of disciplines and issues. The agency supports rights holders in defining their marketing strategy and developing their commercial revenues.

Sport&Co is made up of professionals with a passion for sport and in-depth expertise in the sector. This passion, coupled with ongoing creativity, enables the agency to build ambitious, tailor-made strategic projects that meet the needs of its partners, whether at local or national level.

As part of Hopscotch Sport, Sport&Co provides expertise that focuses on developing sports rights-holders’ commercial revenues and marketing strategy, creating cross-functional approaches for their clients.

Their clients include Betclic, France Vélo Evenements


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