This summer, the yellow jersey went to the Hopscotch Events and Hopscotch.mov teams! They supported Continental along the 3,400 km of the Tour de France, bringing smiles to the faces of the 12 million spectators at the roadside.

The German manufacturer was heavily involved as a major partner in the Tour de France, as sponsor of the stage winner, safety partner, and supplier of tires for the official vehicles.

Our teams put in place a package that combined the issues of safety, road sharing, and sustainability, reflecting the brand’s sustainable ambitions and highlighting their commitments.