HOPSCOTCH Season (formerly Sopexa) organized a Cooking Event for Pecorino Romano D.O.P. to increase the notoriety of Italian cheese brand among German consumers and capitalized on established influencers and bloggers to reach everyday consumers and develop a special link between the product and German consumers.

The audience consisted in German wine influencers and bloggers and in total 14 bloggers were on site.

Four different bloggers posted a recipe creation on social media channels and on their blogs:

• Liliyummy, 390k followers on Instagram: 1 recipe Reel, reach of 58k
• Graciela Cucchiara, 61.6K followers on Instagram: 1 recipe Reel, reach of 35k
• Gianos Kitchen, 4k subscribers on YouTube: 1 recipe Reel, reach of 57k