Klépierre, the European leader in shopping centers, has entrusted Hopscotch PR, the Relational Capital agency, with a media relations strategy for 40 of its French shopping centers starting from January 2024. More than just commercial platforms, Klépierre centers are meeting places where life takes shape: an image that Hopscotch PR is tasked with developing and reinforcing with national and regional retail media.

Klépierre’s “Always more to discover” promise is to offer retailers and visitors a unique platform at the cutting edge of new consumer trends, constantly in tune with customer expectations. In this context, and through a strategy based on Relational Capital and connivance, Hopscotch PR’s mission is to consolidate this image and promote the centers’ concrete actions. The agency will draw on the quality of its relational network with local media, its broadcast expertise, and its societal approach to engage the national media.

“Hopscotch PR’s proposal appealed to us because of the central role given to the managers of our shopping centers, both with the media and with elected representatives and local authorities. The agency will raise the profile of our centers by highlighting everything they have to offer in response to climate challenges, societal changes, new consumer expectations and changing lifestyles – as well as our CSR ambition with our Act4Good™ plan,” explains Salma Kharchafi, Marketing Director France/Belgium.

“We are delighted to be collaborating with Klépierre, the European leader in shopping centers, for whom Hopscotch PR will be applying its expertise in retail and networked businesses, with a specific approach to local communities, decision-makers, local media, and influencers. This new collaboration complements our references with networked retailers such as Boulanger, Burger King, and the LEGO group,” emphasizes Charles-Antoine Colomb, Managing Director of Hopscotch PR.