Charles-Antoine manages Hopscotch’s PR activities. He defines the agency’s positioning, leads the teams of consultants, and designs PR strategies that help boost clients’ relational capital and generate preference.

Charles-Antoine studied communications, which included technical aspects at the René Descartes University in Paris, but also the more academic side at the Institute of Political Studies in Lyon.

He has spent over 20 years working in the biggest agencies, including Sopexa, Omnicom, BCW, Ogilvy PR, Weber Shandwick, and Hopscotch, to name a few.

Charles-Antoine has devoted his career to helping all kinds of businesses – from CAC 40 companies to start-ups – shaping their reputation, building their brand, and protecting their stakeholders.

He has embraced social media and challenged the way PR works, while championing the importance of the fundamentals of communications in an industry that is sometimes too focused on “hype culture”.

What is it that continues to drive his passion for work?

Creating new practices and devising positioning, both for clients and the agency alike; fostering collaboration between talent, start-ups, and advertising veterans in a fast-paced environment; focusing on big ideas while implementing the process to bring them to fruition; helping people and businesses reach their full potential.