Managing Director, Hopscotch PR
Charles-Antoine manages the PR activities of Hopscotch. He defines the agency’s positioning, leads the teams of consultants, and designs strategic PR programmes that contribute to boosting the relational capital of its clients, generating preference and converting.
Charles-Antoine studied communication, both in its technical aspects at the René Descartes University in Paris, and its more academic aspects at Sciences Po Lyon.
He has worked in the biggest agencies for over 20 years: Sopexa, Omnicom, bcw, Ogilvy PR, Weber-Shandwick, Hopscotch…
Charles-Antoine has dedicated his career to helping companies – from CAC 40 companies to start-ups – shape their reputation, build their brand and protect their stakeholders.
He has embraced social media and challenged the way PR works, while championing the importance of communication fundamentals in an industry that is sometimes too focused on hype.
Why is he still passionate about his work?
Creating new practices, designing positioning, both for his clients and the agency; fostering collaboration, in a fast-paced environment, between talent, startups, not to mention advertising veterans; focusing on the big ideas while implementing the process of making them happen; helping people and companies achieve their full potential.