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Frédéric Bedin
Managing Director and President of the Management Board of Hopscotch Groupe

Fréderic Bedin is co-founder, Managing Director and President of the Management Board of HOPSCOTCH Groupe. His talent for creative strategies and taste for disruptive business are great assets for his clients.

While a student in Finance and cultural management at the University of Dauphine, Frédéric Bedin founded Délires with Benoît Désveaux and two other associates in 1986.

The agency, created from scratch, offered event planning services in entertainment and culture. The newly created agency soon started to take off and stand out from the main players of event organization. “We had no will, nor means, to copy the competition, says Frédéric. We had to be different”.

An ambitious and constantly reinvented mix of marketing, events and new technologies, make HOPSCOTCH a French leader in Global PR.

The encounter with Lionel Chouchan who has been shaking Public Relations with his agency Promo 2000 since 1968 is a stepping stone in the success story of the group: in 1993 both agencies merged to give birth to Le Public Système. Frédéric whose favorite expression is: “you are never safe from good news” persuaded his associates to list the group on the stock exchange in 1998 in order to give an impetus to his ambitions. Along the way, the group integrated with the best agencies on the market such as Sagarmatha, heaven, or Hopscotch to service its customers with innovative communications revolving around Community Marketing. In 2015 the group is renamed Hopscotch to embrace its international development strategy boosted by the alliance with Sopexa.

Frédéric enjoys being the spokesman of the Group and is highly committed in professional associations. He is also Vice President of the commission: Competitiveness Innovation Attractiveness of MEDEF, administrator of CIS-CATERING, administrator of the Foundation Entreprendre, administrator of UNIMEV and formerly President of CoissancePlus.

Frédéric enjoys spending his free time biking while exploring Paris or the mountains. He also loves walking around museums and skiing cross-country.