Hopscotch Europe Supports Dacia Springs Launch Cross-Market

Hopscotch supported the launch of the Dacia Spring in Italy, Spain, Romania, and Germany​. ​The campaign targeted lifestyle media (women and men’s magazines, newspapers, consumer magazines) to position Dacia Spring as a trendy and environmentally friendly car. ​

Hopscotch Europe teams pitched targeted leading media to cover the news​, secured exclusive interviews for Dacia’s spokespeople in leading top tier publications, and managed Dacia’s paid partnerships.

In total, Hopscotch Europe worked in five countries, producing more than 200 clippings across Italy, Spain, Romania, Germany and France, and organizing five interviews for Dacia’s spokepeople​​.