HOPSCOTCH Event organized the first ever Accor Luxe Convention in Dubai with General Managers from Sofitel, MGallery, and Emblems, in order to share brand and commercial strategies and reposition themselves in the luxury sector.

The event counted 300 participants from all around the world including 31 partners and lasted 3 days. They were filled with plenaries, workshops, and 4 brand lounges for a deep dive into the brands universe that staged client experience.

Other than that, 2 soirées were held including an award ceremony and a number by the Jersey Boys!

Participants enjoyed the gorgeous setting of Sofitel’s hotel The Obelisk, a true emblem of luxury hotels and the perfect frame for this first of its kind event.

Find out more about HOPSCOTCH Event, here.