40emePrixdel’agencedel’ANNÉE_NGonz-9724

HOPSCOTCH, International communication group of the year

HOPSCOTCH GROUPE has just been awarded the title of “2019 International Communication Group of the Year” at the French 40th Agency of the Year Awards (Grand Prix des Agences de l’Année). The ceremony, which took place yesterday, was chaired by Mr. Franck Riester, French Minister of Culture.

This award acknowledges HOPSCOTCH GROUPE’S international status and the relevance of its communication services, which are comprised of a unique mix of Global PR capabilities, including PR, events, digital, and shopper experience.

In 2019, HOPSCOTCH Consolidated its International Position

Already well-established in Europe, North Africa, North America and the Middle East, with the capacity to operate more widely throughout the world, HOPSCOTCH has strengthened its international presence in the past year by developing its participation in the Sopexa agency and its integrated international network.

From now on, HOPSCOTCH GROUPE represents nearly 800 employees, a third of whom work outside France in 35 offices worldwide.

HOPSCOTCH places its integrated international network at the service of its French and international clients for local, regional or global PR, digital and event campaigns.

“We are the only independent French communication group capable of providing this unique know-how of global PR services wherever our clients’ audiences are located, with a very detailed knowledge of their behaviors and markets,” emphasized Frédéric Bedin, Chairman of HOPSCOTCH Groupe’s Management Board.

 

Collective Intelligence, Internationalization and Mobility on the 2020 Agenda

In addition to the benefits of an increasingly open and global presence, HOPSCOTCH Groupe is reaffirming its commitment to agility and innovation. After becoming the first communication group to combine PR and events, HOPSCOTCH Groupe restructured around the goal of sharing its ability to mobilize collective intelligence, leverage the benefits of new technologies and detect opportunities in economic, societal and environment changes, with clients. In 2020, HOPSCOTCH will be more involved than ever in these social issues, with the next edition of its reinterpretation of the MEDEF[1] Summer School and the Paris Motion Festival on October 2020, which will be the largest festival dedicated to all forms of mobility.

[1] MEDEF : the Federation of French Enterprises – the largest employer federation in France.